Craig Birchler



I learn the motivations that lead people to move through their environments. These motivations are the platform on which my teams design. I believe a designer's responsibility is to create solutions that fit into people's lives instead of asking them to adjust to ours. Experience has taught me that all design must be useful, usable, and above all meaningful to those we design for.


I take great pride in design critique, design strategy, building within the structure of existing workflows, and delivering solutions with the help of cross-functional teams.



Salesforce Marketing Cloud

Lead Interaction Designer


I lead the design of content-oriented applications: Content Builder (file management and storage), The Editor (drag n' drop web & email design) , CloudPages (web development and publishing), Campaigns (marketing planning), and Approvals (collaboration and review). I help my team solve problems within the context of our design system. I work with researchers to validate needs. I collaborate with product managers and directors to develop strategies to execute their vision. And I take pride in working daily with developers to ensure this vision is attainable and executed upon with accuracy.

Pearson Education

Senior Interaction Designer


I helped design an educational content-delivery platform. Our team created an application to manage the distribution and delivery of content in any educational setting. I worked on several applications including OpenClass, Pegasus, eCollege, MyLabs and Mastering amongst others.


CEO / Lead Interaction Designer / Co Founder


Scheduling freight for semi owner-operators is time consuming. Our team built a system to automate the process of building freight itineraries. Our process and and associated algorithm took a week long process and reduced it to minutes. The vision was to promote a measurable reduction of emissions and the reduction of automotive congestion.


Experience Designer / Project Manager


Led a team of interaction designers, interface designers and system developers through conceptualization, research, design and development of a creative web-based social communication application. All members worked collaboratively from a distance by utilizing a variety of distance communication tools and techniques.

Traditional Arts Indiana

User Experience Designer / Developer


Design and implementation of a web-based application developed using Flash and a self designed/developed XML database. The application allows users the ability to browse Indiana based artists through an interactive, multi-modal interface of conceptual and geographic maps.

Indiana University School of Informatics

Associate Instructor


I taught discussion sections and labs on the disciplines of social interaction, social computing, and introductory Informatics. Topics included computational understanding of HTML, CSS, and basic coding.

Kimball Office

Instructional Designer


I worked with subject matter experts to create, develop and distribute several suites of instructional training programs. Topics included sales techniques, manufacturing process and installation methods for office furniture.


M.S. Human-Computer Interaction Design — 2007

Indiana University - Bloomington, Indiana

B.S. Informatics — 2004

Indiana University - Bloomington, Indiana

Craig Birchler