I learn the motivations that lead people to move through their environments. These motivations are the platform on which my teams design. I believe a designer's responsibility is to create solutions that fit into people's lives instead of asking them to adjust to ours. Experience has taught me that all design must be useful, usable, and above all meaningful to those we design for.
I take great pride in design critique, design strategy, building within the structure of existing workflows, and delivering solutions with the help of cross-functional teams.
I currently lead a the design teams for all of Salesforce marketing capabilities including the B2B platform (Pardot), B2C platform (Messaging & Journeys Builder), Datorama, and Artificial Intelligence for Marketing.
I led the UX product design team for the Salesforece B2B (Business-to-Consumer) marketing automation platform designed to support account based marketing (ABM) and lead generation for our customer's sales teams.
I led a wonderful team of user experience researchers and designers who focus on discovering needs and delivering brilliant, validated solutions for marketers across a wide spectrum of technical sophistication. Our team focuses on tools designed for marketing automation, audience segmentation, content creation, and content management for a variety of message channels like email, mobile, and social.
I led the design of content-oriented applications: Content Builder (file management and storage), The Editor (drag n' drop web & email design) , CloudPages (web development and publishing), Campaigns (marketing planning), and Approvals (collaboration and review). I helped my team solve problems within the context of our design system. I worked with researchers to validate needs. I collaborated with product managers and directors to develop strategies to execute their vision. And I took pride in working daily with developers to ensure this vision is attainable and executed upon with accuracy.
I helped design an educational content-delivery platform. Our team created an application to manage the distribution and delivery of content in any educational setting. I worked on several applications including OpenClass, Pegasus, eCollege, MyLabs and Mastering amongst others.
Scheduling freight for semi owner-operators is time consuming. Our team built a system to automate the process of building freight itineraries. Our process and and associated algorithm took a week long process and reduced it to minutes. The vision was to promote a measurable reduction of emissions and the reduction of automotive congestion.
Led a team of interaction designers, interface designers and system developers through conceptualization, research, design and development of a creative web-based social communication application. All members worked collaboratively from a distance by utilizing a variety of distance communication tools and techniques.
Design and implementation of a web-based application developed using Flash and a self designed/developed XML database. The application allows users the ability to browse Indiana based artists through an interactive, multi-modal interface of conceptual and geographic maps.
I taught discussion sections and labs on the disciplines of social interaction, social computing, and introductory Informatics. Topics included computational understanding of HTML, CSS, and basic coding.
I worked with subject matter experts to create, develop and distribute several suites of instructional training programs. Topics included sales techniques, manufacturing process and installation methods for office furniture.
Craig Birchler